04 / MEET THE FOUNDER
Sang Hee Lee
Founder · JOYLEE SALES, INC.
Business experience.
Technical curiosity.
A new chapter with AI.
About 15 yearsin apparel wholesale & online business
A graduate of the computer studies program at Seoul Women's University, Sang Hee spent approximately 15 years running apparel wholesale businesses in downtown Los Angeles and selling online through Amazon and Etsy. Her previous business experience includes a revenue milestone of US$22 million.
Alongside her apparel business, a love of learning led her into real estate. She obtained a real estate agent license and worked on transactions involving downtown Los Angeles properties and residential homes. She also completed general building contractor coursework and received a certificate from BOXABL.
THE NEXT CHAPTER / JOYLEESALES AI
Practical AI. A broader view of property.
Through JOYLEE SALES, INC., she is preparing JoyleesalesAi: AI-assisted marketing, bilingual content, short-form video, and customer inquiry workflows for small businesses.
Her longer-term vision also includes real estate projects involving real-world assets (RWA) and future digital asset transactions. She is developing plans to connect property owners, technology providers, and relevant professionals for commercial properties and warehouses.
These AI services and RWA projects are currently in development.
Her approach combines hands-on business experience with a continuing interest in technology, customers, and the built environment.